Today I was reading an article from Seeds of Success enzine discussing the above SJ presentation secrets.
Really is it any different from the presentation secrets that any salesperson should employ.
Let’s look at each step closely
1. Deliver a story or statement that arouses the audience’s interest.
When a customer enters your store start the conversation make it interesting, non confrontational, light hearted and get them to feel comfortable. This is the first step to building the relationship.
2. Pose a problem or question that has to be solved or answered.
The customer usually comes into your store with a problem that they want you to solve. This step is very important you must listen to the problem, ask fact finding questions and show the customer you care.
3. Offer a solution to the problem you raised.
Once you have the required information show them the product. This product will solve all their problems and more.
4. Describe specific benefits for adopting the course of action set forth in your solution.
Discuss features and benefits based on the answers in step 2. Show them how it will solve their problem. Be Knowledgeable about your product be confident and believe in yourself and your product.
5. State a call to action for Steve it’s as simple as saying “Now go out and buy one”.
Once you know they have all the necessary information, they like you and trust you go ahead and ask” Would you like to pay by cash or card today?”
So when you look at this all broken up how does it really differ go out today and action these steps and I would love to hear how you go, drop me a line.
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