Know the 3 Key Drivers of your customers Buying Strategy

1.What motivates your customer to buy:
-Establish rapport, remember people buy from you because they like and trust you.
-Match body language with your customer.
-Listen to their key words and use them in the sales presentation.
-Talk their language and ask questions in their language.
-Discover the clients motivation, decision and reassurance strategies.
2.Decision:
-Established a need, establish value.
-Help them to see that the product will solve the problem you uncovered earlier.
-Sell the product based,on their values, needs, features and how it will benefit them.
3.Reassurance:
-If you have done step 1 correctly this part will be easy.
-Paint the picture as to how having this product will make a difference to them.
-Close, ask for the buying decision.
-Answer any objections

Resistance to your message indicates lack of rapport. If you can see this happening
at any point go back and build rapport.