Have you ever been into a store and not recieveed any customer service, because the sales people couldnt be bothered, didnt care or had not been trained.
I am the customer who walks into your store:
I will firstly look at your window this will get me into your store, decide whether the store is inviting, easy to navigate and have product that I would purchase.
Then most importantly I will decide whether I want to be served by the staff member in front of me.
Retailers often forget the staff are the face of the company. The staff must reflect the brand strategy and trained to provide a great shopping experience to encourage return business and word of mouth marketing.
The customer decides in the first 3 minutes of walking into the store whether they will purchase or not.
Whats your conversion rate like?
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