I would like to confess I am the outsourcing Queen, I will outsource anything from the weekly cleaning, gardening and getting my kids picked up occasionally from school (doesn’t every school girl have a driver?). I am even embarrassed to say I bought someone in to clean my oven, architraves and cornices.
But tonight I finally came to terms with what I have always known but was deluding myself; there are some things in business that can’t be outsourced. There are things that I must do myself and one of those is Blogging. Yes I have confessed......
I have had my VA (virtual assistant) do my last few Blogs. In the busyness of my day it just seemed so easy, streamlined put it all on Hoot suite let her do it so I don’t have to worry about it. That was my reasoning anyway.
But was I wrong, so wrong... as I sat horrified looking at my blog post it wasn’t the article I had rewritten it was my Virtual Assistants old article. OMG!!! my chest has tightened, I am short of screaming and crying at the same time, can you feel my pain? Maybe I am over reacting? (Feel free to let me know)
The most important lesson I have learned (re-learned) when it comes to the Marketing and the sales systems of the business it must be done by you, the person who is the voice of the company. It’s about building the character talking directly to the customer, talking their language building the relationship. Building a very clear marketing and branding message.
The lesson that Grace my VA learned is double check everything before it goes out. It was a great lesson for both of us....
As for outsourcing Odesk is my new best friend.....
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