When I sold something or complaining about a product that isn’t working for me I want to feel like the salesperson cares about me. My likes and dislikes, for that matter anything that will make my experience special. I really find it tedious listening to a sales person who’s just going through the motions. More frustrating is the stance and facial expression that says “Well what do you want me to do”?
When the customer comes back to complain about a product or they are not happy with the service they had received is when the salesperson needs to get into action and give the best presentation possible. They must go out of their way to give the client a solution that will satisfy them and get them to purchase again. WOW the customer!!!
I was on holidays with my daughter in Sydney staying in a 4 ½ star hotel in the city. We had a beautiful room on the 25th floor. She wanted to make me a coffee as we had our own espresso machine in our room. How cool we thought until a huge cockroach came flying out the machine. Well did we scream? There was no way we were going to stay in that room that night. I phoned reception demanding another room. By the way this was at 9.30pm at night. Well, I got a very apathetic person at reception who found us to be an inconvenience. They did change our room after one hour.
Did they WOW us NO!!! Would I stay there again or recommend this hotel NO!!!
If they had just put themselves in our shoes and asked the question how would I feel in this situation? They would have come up with a solution that not only WOWED me but had me coming back again as guest and telling my friends.