Perfection is the Poison of Profitability

'Perfection is the Poison of Profitability' Jay Abraham

This is a phrase I have heard previously and resonates with me. I meet and chat to many sales people who don’t actually get enough time out there making money because they want for the conditions to be perfect.

The most successful sales people do not wait for perfection they get it out there and find the customers and make the sales.

They don't obsess about doing everything 100% right or the exact right time. They just talk to more customers each day and get more referrals.

In the same time it takes for other sales people to make one call, they have:

• They have made their first call out to see a client by 9.15am
• They have planned out their day and who they will visit
• Have a list of potential clients to call
• Sent out potential correspondence to clients
• experimented with a new sales script
• Know their conversion, budgets and exactly how much they need to achieve and how they will do it.

You get the idea...

They also understand the importance of building and maintaining relationships, the power of leverage to get all this done.

This is why 20% of the top sales people make 80 % of the sales.

The Right Connection Lead to Sales Success

In sales it’s about connection. You’re probably wondering how to build the right connections necessary to build a successful business?

You are at work 24/7! It makes no difference whether you’re at a party, football game or even a school event with your kids, there is always a chance to start to building relationships with others. Make networking and  building relationships part of your daily life.

Networking is not about being in the room to get clients, make a sale or gets lots of cards and speak to as many people as possible about yourself. It’s about the opportunity to meet people and learn about them and how you can give to them and make yourself available without expecting any reciprocity.

The greatest gift that you can give to someone is the gift of listening. Why? You care about them. Use that time to find out about them everything. What their business is, what their greatest issue currently that keeps them awake, where they see their business. If they mention children, favourite holiday destinations, favourite food, write it down. When you phone them or meet with them you may have an opportunity to use it in conversion. Find ways to help them, let them know about a great article or send them a great book that might help them with their business or even it could be something they were interested in.

When networking, not only listen but ask valuable questions. Be cognizant of the art of conversation as well  looking at them when they are talking to you. “Your success is directly proportional to the size of your social circle, be it at work or at play.”-Joe Sweeney.

Once you leave the event write notes on either card small piece of paper etc. Then transfer it to either an excel spreadsheet or a small card with all their details, any likes, dislikes, education, associations, children ages, names, schools, favourite wine, food and restaurant. Write any information you are given so you can always use it as an ice breaker next time you speak with them. Always remember people buy from you because they like you trust you and think they are like you!

Use social media, Linked in, Face book etc. to further enhance the relationship. There are so many ways to get connected the secret is to start getting connected now!!!

Social Media Helps in Increasing Sales

Want to have an easy way to attract targeted clients/customers, increase sales and lessen your marketing costs, resulting to an increased profit?

For the past 10years, no matter how experienced you are or no matter how smart/great your ideas are, the truth of the matter is that selling has become that hard. We all know that there are plenty of targeted buyers/customers in the market waiting to buy, if and only if we could just get their attention. Having it the fact that it is almost impossible to get access to the target market due to call screenings, email filtering, ad blocking and not to mention the gatekeepers who are vigilant.

So, what’s the solution?

Attract more sales by cutting your marketing costs. To sell more, go to where the buyers are.

All fishermen knows it, if you want to catch fish you need to cast your line, drop your hook or set your net to where there are a lot of fishes.

Same goes to playing golf. If you want to hit the hole, play on the green one and not on the rough side.

It’s the way that it goes with business too.

No matter how eager or smart you try, if you are fishing on a pond with less or no fish at all, you will go home empty handed. If you want to have a great sale, you must go to where the buyers are.

Truth About Social Media

This new era, social media has been doing great help to businesses. The simple truth about selling is that your prospects are on Facebook, Twitter, LinkedIn, blogs, watching online videos, and other social networking sites. If you want to sell more, you have to be there too!

• Facebook is the fastest growing social network now, with over 300,000 businesses using it.

• LinkedIn is the Premier B2B networking site. A networking tool to find connections to recommended job candidates, industry experts and business partners.

Over 80% of businesses of every type are using social media to attract buyers. For most of the people now are spending more time online socializing, and the rate of online purchases had gone so far that you can never imagine most of the people will buy online.

So now, if you want to have an increase on your sales, try doing what other businesses are doing, invest some time in advertising via social media.